Hallman / Lindsay Paints


How does a local paint manufacturer celebrate a milestone and feel both historic and fresh?

2016 marked the 60th anniversary for Hallman/Lindsay, the only paint manufacturer remaining in Wisconsin. I developed the concept and designed the layout for this brand booklet which celebrates the history of the company and amplifies their proud tradition of being the quality paint store just around the corner. The brand refresh draws heavily from the companies’ identities from the 1950s, and as a whole feels both nostalgic and contemporary, trusted and approachable.


  • + Print Layout
  • + Graphic Design
  • + Brand Refresh