Pieces Unimagined


How do you develop a retail identity for an inventor of reclaimed, yet refined, décor?

You make countless visits to this store on Madison’s east side all in the name of research, and perhaps a few splurges. Color, type, and graphic elements were all inspired by the goods sold in the shop. Functionality was a primary consideration in the development of each printed piece, including custom order forms and measurement cards. The owner happened to like what he saw, and what began as a student project will soon be heading to production.


  • + brand identity
  • + graphic design
  • + photography