Station 7 Shapeshifter Supplies


How might a non-profit turn a relatively hidden costume shop into a fantasy-like destination?

Madison Theatre Guild’s costume shop is tucked away in a former firestation (Station 7, in fact) on Monroe Street in Madison. Using the 826 Valencia shops as inspiration, I created a quirky and whimisical visual identity for the costume shop that embraces the art of dressing up, acting, and character development. Station 7 Shapeshifter Supplies sells necessities and absurdities for magical, cursed, and human beings, with proceeds benefitting MTG and local youth community theater.


  • + brand identity
  • + packaging
  • + illustration