United States Forest Service

PUBLIC SERVICE CAMPAIGN

How can you help connect people to nature in a hyper-connected world?

SOLUTION
More and more research is confirming what most of us already know; we’re addicted to our devices. And the consequences of our desire to be connected often leaves us feeling less so. The US Forest Service provides acres of a proven remedy. This public service campaign is powered by familiar technology iconography, but another glance closer offers a friendly kick in the pants to look up from the electronics and get outside and explore.

SCOPE

  • + advertising
  • + social media
  • + illustration